Welcome to my blog!
From blogging in London, to blogging about Sicily and my home town as well.
Today I want to talk to you about the brand new NYX Cosmetics store in Palermo and the event I had the opportunity to attend.
A week and some days ago, on 21/7/17, I was invited as a Blogger to the launch and party of the NYX professional makeup shop in Palermo, at Forum Shopping Centre.
It was a brand new experience to me, since I am not really that into makeup, but I do love all things lifestyle and new trends. I have been contacted by the team at Nyx Cosmetics Italy and invited to the VIP pre-opening party, before the general opening at 4:30.
At 2:30 pm we entered the store, which is so powerful in many aspects.
Following the first openings in Italy, it has a new interactive technology, which of course I had never seen in any of the few make up shops in Palermo.
Through screens and item scanners of the digital store, you are allowed to find out more about the products of your choice, and even watch tutorials on how to apply make up, giving the customers a real and personalised shopping experience.
The store is very well organised, with each stand showing the latest and flagship products of the store and whole walls dedicated to each part of your face.
One of the most interesting areas is the Lip Bar, which made me curious about lip art and and entire wall destined to brushes, all made from a blend of both natural and synthetic fibers, where you can find every kind of brush, with full descriptions on where and how to use them.
Members of the press, MUA and bloggers were all invited to the party, where we have been greeted with refreshments, other delicacies and infinite attentions all the way, including a photo-boot with instant photo-printing and a personalised tour of the store.
In addition to the magic, our day has been brightened by a lovely gift, a goodybag (this practical Black Croc Zipper Case, available here) containing the following products:
- Total Control Drop Foundation, in the shades 03 Porcelain, 06 Vanilla and 13 Golden, available here.
- #NoFilter Finishing Powder, in the shades 03 Ivory, 09 Beige Caramel and 12 Sand, available here.
- Cosmic Metal Lip Cream, in the shades 15 Retro Harmony and 07 Electromagnetic, available here.
- Liquid Suede Cream Lipstick, in the shade 17 Jet-Set, available here.
- Full Throttle Lipstick, in the shade 06 Night Crawler, available here.
- Slim Lip Pencil, in the shades 815 Toast and 856 Sand Pink, available here.
- Vivid Brights Crème colour, in the shade 01 Love Overdose, available here.
- Pigments, in the shade 09 Froyo, available here.
- Liquid Crystle Body Liner, in the shade 108 Crystal Pewter, available here.
- Micro Brow Pencil, in the shade 06 Brunette, available here.
- Angled Buffing Brush, number 25, available here.
- Bright Idea Illuminating Stick, in the shade 06 Lavender Lust, available here.
As for the general opening, people had been queuing from the early hours of the morning, and the first 250 were given a lip-shaped bag, containing 2 free makeup samples.
Trust me, if you’re not passionate about make up or you’re just not good at applying it, this store will make you want to try and experiment new things and trends.
The store is located at Forum Palermo Shopping Centre, Via Filippo Pecoraino, 90124, Palermo.